Have you ever walked into a retail store and felt like walking straight out? It may have been untidy, smelly, have a terrible layout or had store workers who thought providing customer service was someone else’s job!
Chances are it was a store that wasn’t welcoming or inviting. Contrast this with a store where you feel comfortable from the moment you walk into the store, to the moment you walk out.
Where are you going to spend your money? Which retail store are you likely to return to, again and again?
Retail tips for boosting your store’s appeal
Creating a welcoming and inviting atmosphere in your store can make a significant difference in attracting and retaining customers.
Here are some tips for your retail store to boost its appeal:
You might be surprised at the difference that lighting can make to a retail store.
Warm and pleasing lighting will help to create a comfortable and inviting environment in your store. Generally, avoid harsh or bright lighting, which can be overwhelming and uninviting.
You also need to make sure you have enough lighting so that people can clearly see your products and make their way around your store.
Increasing natural light, where possible, is also a great idea.
Retail store layout
Improving the layout of your retail store is one of our key retail tips.
If you arrange your products and displays in ways that encourage shoppers to explore and browse, you’ll help to boost your revenue. It’s not just about products, either. Some stores benefit, for example, from having places for customers to sit and relax.
Avoid layouts that are confusing, cluttered and messy, otherwise your customer can soon become your competitor’s customer.
American business magnate, investor and philosopher Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
If there is one key tip to take out of this article for your retail store, it’s to improve customer service. How?
Training your team with the core skills they need to help customers goes a long way to improve customer service. You should also train your staff to be friendly, helpful and welcoming. Encourage them to offer friendly assistance to each and every customer and you’ll go a long way to increasing your revenue.
For larger retail stores, in particular, signage is very important. If you’ve ever struggled to find eggs, milk or other products in a supermarket, you’ll know what we mean.
Signage should be clear, consistent and inviting, and direct shoppers to your products or services.
While signage is important, try to avoid overdoing it, as too many signs can become overwhelming and confusing.
The colours that you would choose for a children’s birthday party are likely to be a little different to those you should use in your retail store!
Warm and neutral colours generally work best to make a retail store welcoming and inviting. However, the most important thing is that the colours you choose complement or match your brand.
Can scents really entice customers to spend more money?
In some cases, the answer is a resounding yes. Smell has a strong link to emotions and research has shown that some scents can entice shoppers to spend more.
There’s even a phrase for it – scent marketing. For some retail environments, scent marketing can encourage shoppers to spend more time in their store, create positive memories, get more returning customers and, therefore, boost revenue.
If you believe the rhetoric, there’s a lot of science involved in scent marketing. However, you don’t need to don a lab coat to get scents working for you.
A key tip, whether you believe in scent marketing or not, is to make sure shoppers are welcomed to your store with nice smells. Vanilla, cinnamon and lavender are among the scents that most people agree are welcoming and inviting.
Background music, a bit like scents, can unconsciously make shoppers feel better when they walk into your store.
What type of music? Well, it depends on your retail environment. A key tip is to play background music that fits your brand and creates a pleasant atmosphere. Avoid music that is too loud or distracting.
Remember it’s not your personal playlist that should be on repeat; it’s your retail store’s playlist.
Creating a welcoming and inviting atmosphere in your store is vital
Gone are the days when you could open a retail store, fill it with products at a reasonable price and expect customers to come flocking in.
These days, shoppers are looking for more from a bricks and mortar store. Otherwise they’ll shop online or, more likely, go to your competitors’ stores.
Creating a welcoming and inviting retail store is important for several reasons:
- Creating a welcoming and inviting environment can help to attract and retain customers.
- Customers are more likely to spend time and money in a store that makes them feel comfortable and welcomed.
- A welcoming store environment can create a positive impression in the minds of customers.
- It can lead to repeat business and increased customer loyalty.
- It will help to differentiate your retail store from your competitors.
- It helps to create a memorable shopping experience.
- A welcoming and inviting retail store can create a positive association with your brand.
- It can create a stronger emotional connection with customers.
In conclusion, creating a welcoming and inviting store is definitely worth the effort. By following all or some of the tips contained in this article, you can make your retail environment a better place for shoppers, which in turn will make it a more positive work environment for your staff.
Retail revenue is here to assist
You might not know how to create a welcoming and inviting retail environment, but Retail Recharge certainly does. It’s one of the things that we do to help clients unlock their revenue potential.
Call Retail Recharge on +61 400 750 886 or contact us today, to see how we can help your business.